Jessie James Decker to Open Second Kittenish Boutique in Grand Boulevard

Kittenish Logo

Country brings her popular brand to South Walton, Florida.

Miramar Beach, Fla., (Oct. 9, 2019) –  Country music and television star Jessie James Decker announces plans to open her second Kittenish store in Grand Boulevard at Sandestin in late 2019. Grand Boulevard’s Town Center is located among the exclusive beach communities of South Walton, Florida.  

 Having recently shown at New York Fashion Week, Decker has her own clothing line and is expanding her fashion empire with the opening of her second location. 

“I have been coming to this area for years with my family and thought there would be no better place to open my second store in the place I think of as my second home!” said Decker. 

Decker describes her Kittenish brand as “fun, flirty and fabulous,” much like the entrepreneur herself, who has been designing and sketching clothes since she was a teenager. She started the fashion line nearly five years ago and her eclectic clothing is a fun mix of jumpers, shorts, booties, bodysuits, athleisurewear and logo’d items. 

 The grand opening of Kittenish date will be announced this fall.

About Grand Boulevard 

Grand Boulevard is the shop, dine, play and stay Town Center located on Northwest Florida’s Beaches. Based on the prominent mixed-use architectural model, Grand Boulevard offers a dynamic lifestyle experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and lodging. Grand Boulevard is a Howard Group and Merchants Retail Partners property. For more information, please call (850) 654-5929. 


Stacey Brady, Director of Marketing and Communications 

Grand Boulevard at Sandestin® 

850.837.3099 ext. 203