The Mom-Founded Studio Where All Piercings Are Performed by Licensed Nurses Opens Its First Gulf Coast Location at Grand Boulevard
MIRAMAR BEACH, Fla. (September 1, 2026) – Grand Boulevard has added Rowan to its curated collection of shops and experiences, bringing the women-led ear piercing studio to Miramar Beach. Rowan’s new 534-square-foot studio is located at Suite L106. Rowan currently has 9 studios in Florida with plans for additional expansion in the state throughout 2026.
Founded by Louisa Serene Schneider, Rowan was built on a straightforward premise: ear piercing should be safe, celebratory, and accessible to everyone. With more than 100 studios across the United States, Rowan has earned a devoted following by doing things differently. Every Rowan studio follows the proprietary Rowan Clinical Piercing Standard®, a set of stringent protocols and training guidelines developed to prioritize customer safety at every step of the ear piercing process. Most importantly, all piercings at Rowan are performed by Rowan piercing nurses using only hypoallergenic jewelry.
At Grand Boulevard’s Rowan studio, clients of all ages, starting at 2 months old with the DTaP vaccination, can choose from two piercing methods: a hand-pressurized device or a needle. Nurses provide personalized aftercare guidance for each placement, and the studio’s jewelry lineup features hypoallergenic styles crafted from 14-karat solid gold, titanium, and sterling silver.
“Rowan is an exciting addition to The Boulevard”, said Jenny Taylor, general manager of Grand Boulevard. “They’ve built something that combines real expertise with a genuinely celebratory experience. Whether it’s a first piercing or a second, Rowan treats every visit as a milestone, and that’s the kind of thoughtfulness our guests deserve.”
Rowan joins a growing lineup at Grand Boulevard. Recent additions to The Boulevard include Warby Parker and Perla Baking Co., with Shades Bar & Grill coming soon. Grand Boulevard continues to expand its curated mix of retail, dining, and experiences for residents and visitors along the Gulf Coast.
Studio Details:
- Location: Grand Boulevard, Suite L106, 585 Grand Blvd., Miramar Beach, Fla. 32550
- Piercing Methods: Hand-pressurized device and needle
- Ages Served: 2 months old and up
- Jewelry: 14-karat solid gold, titanium, and sterling silver; all hypoallergenic
- Appointments: heyrowan.com; walk-ins welcome
For more information on everything happening on the Boulevard, visit grandboulevard.com or follow @grandboulevard on Instagram and Facebook.